Innovation Anthology #640:

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Winner of the 2014 Perfect Pitch competition sponsored by Innovate Calgary is Emily Hicks.

 

Emily is a founder and co-CEO of a startup biotech company called FREDsense Technologies. 

 

FRED stands for Field Ready Electrochemical Detector, and it is the progeny of a student iGEM or International Genetically Engineered  Machines competition.

 

EMILY HICKS:  Well, we’re a group of scientists that developed a really cool technology as part of a research competition that we were in and have now decided to commercialize it.   And so we sought out some help from a variety of people that are able to give us some of the business expertise that we’re lacking.  But what we’re trying to commercialize is a product that can really quickly tell you if there’s a toxin in your water.  And we’re targeting that mostly to the petroleum industry.   And so here in Alberta there’s quite a lot of concern for our water supplies and what the oil extraction process might be doing to our water supply.  I think people are pretty interested in, you know, a technology that can tell them if there water was safe or not.

 

To move FREDsense closer to commercialization, Emily Hicks is looking for an investment of $500,000.

 

The $35,000 prize from Innovates Calgary will help with patent and marketing services.

 

Learn more at InnovationAnthology.com

 

I’M CHERYL CROUCHER

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Program Date: 2014-09-25