Innovation Anthology #223:
The winner of the 2009 TEC VenturePrize Business Plan Competition goes to a start up company with an educational, web-based children’s game.
CIE:SeekYourOwnProof.com is the brainchild of Ken Bautista and his partner Jason Siriano. The two young entrepreneurs parlayed their backgrounds in education, history and museums into a game that is rooted in spy chasing and sleuthing.
Kids register online to play with the agents at the Central Institute for Exploration or CIE, and their sleuthing territory is the hidden treasures of our museums.
As Ken Bautista explains, the company has huge potential for growth.
KEN BAUTISTA: Our big market is going to be kids in the States. There are ten times as many kids in the US than there are in Canada. And so part of our market strategy now is keying on major cities in the US that do have a large concentration of museums, a lot of young 10 to 13 year olds who are interested in becoming agents there. And so we think there is a lot of growth potential because there are 11000 museums in the US alone.
According to Ken Bautista, the $90,000 award in cash and services from VenturePrize will go towards marketing CIE: SeekYourOwnProof.com
FOR INNOVATION ANTHOLOGY
I’M CHERYL CROUCHER
Guest
,
, , , ,
Sponsor
Program Date: 2009-05-07