{"id":811,"date":"2010-03-16T00:00:00","date_gmt":"2010-03-16T00:00:00","guid":{"rendered":"http:\/\/www.innovationanthology.com\/import\/2018\/02\/01\/innovation-anthology-298\/"},"modified":"2018-02-25T21:30:15","modified_gmt":"2018-02-25T21:30:15","slug":"innovation-anthology-298","status":"publish","type":"post","link":"https:\/\/www.innovationanthology.com\/import\/2010\/03\/16\/innovation-anthology-298\/","title":{"rendered":"Innovation Anthology #298:"},"content":{"rendered":"<p><a href=\"http:\/\/innovationanthology.com\/uploads\/Innovation Anthology 298.mp3\">Download MP3 Link<\/a><\/p>\n<p>Over the last few years, <strong>Dr. Ellen Goddard <\/strong>has been surveying consumer attitudes towards food safety. <\/p>\n<p>Much of her research has focused on <strong>consumer attitudes post-BSE<\/strong> or the mad cow crisis of 2003. <\/p>\n<p>For example, in the wake of media attention on the potential economic devastation facing cattle producers, Canadian consumers increased their consumption of beef to support Canadian farmers. <\/p>\n<p>When it comes to what influences consumer behavior, Dr. Goddard&rsquo;s research indicates a dichotomy. <\/p>\n<p><strong>DR. ELLEN GODDARD:<\/strong><em> They trust scientists. They trust government sources. They will get some information by their friends or neighbours, but they don&rsquo;t rank it as high as a reliable source. And the media ranks fairly lowly in that. But it&rsquo;s not totally clear that their actions support that that&rsquo;s actually the ranking that they do. They may just totally pay attention to the media, and think in their head they should go and check it with a government source before they act on it, but they are probably are acting on the media.<\/em> <\/p>\n<p>Dr. Ellen Goddard is also surveying consumer attitudes over tracing food production from farmgate to table. <\/p>\n<p><em>Thanks today to the<strong> Canadian Institutes of Health Research.<\/strong><\/em> <\/p>\n<p><strong>FOR INNOVATION ANTHOLOGY<br \/>I&rsquo;M CHERYL CROUCHER <\/strong><\/p>\n<h2>Guest<\/h2>\n<h3> , <\/h3>\n<h4>, , , , <\/h4>\n<h2>Sponsor<\/h2>\n<h3><a href=\"http:\/\/www.cihr-irsc.gc.ca\">Canadian Institutes of Health Research<\/a><\/h3>\n<p><img decoding=\"async\" src=\"http:\/\/innovationanthology.com\/uploads\/cihr.jpg\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Program Date:<\/strong>\u00a02010-03-16<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Much of <strong>Dr. Ellen Goddard&#8217;s<\/strong> food safety research has focused on consumer attitudes post-BSE or the Mad Cow crisis of 2003. When it comes to what influences consumer behavior, Dr. Goddard&rsquo;s research indicates a dichotomy. <em>(Canadian Institutes of Health Research)<\/em><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,2,26,17],"tags":[],"class_list":["post-811","post","type-post","status-publish","format-standard","hentry","category-canadian-institutes-of-health-research","category-health-and-medicine","category-prions","category-social-sciences","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.innovationanthology.com\/import\/wp-json\/wp\/v2\/posts\/811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovationanthology.com\/import\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innovationanthology.com\/import\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innovationanthology.com\/import\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innovationanthology.com\/import\/wp-json\/wp\/v2\/comments?post=811"}],"version-history":[{"count":3,"href":"https:\/\/www.innovationanthology.com\/import\/wp-json\/wp\/v2\/posts\/811\/revisions"}],"predecessor-version":[{"id":4628,"href":"https:\/\/www.innovationanthology.com\/import\/wp-json\/wp\/v2\/posts\/811\/revisions\/4628"}],"wp:attachment":[{"href":"https:\/\/www.innovationanthology.com\/import\/wp-json\/wp\/v2\/media?parent=811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innovationanthology.com\/import\/wp-json\/wp\/v2\/categories?post=811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innovationanthology.com\/import\/wp-json\/wp\/v2\/tags?post=811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}